Definition:

A long tail keyword is a highly targeted search phrase of three or more words.Usually a long tail keyword phrase will include a head term which is a more generic keyword (e.g.picnic) and one or more other words that refine the search to make it more specific (e.g.blanket waterproof).Long tail keywords are therefore more qualified and have a higher chance of converting if they land on your website.

Image of Google search for long tail keyword example

Resources:

Conversion marketing –manbetx 世界杯赞助商Glossary of Conversion Marketing.

Over 300 tools reviewed –Digital manbetx万博亚洲Marketing Toolbox.

A/B testing software –Which A/B testing tools should you choose?

Keyword research –How to do keyword research.

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